Google Ads that converts,
not just spends
We manage your Search, Performance Max and Shopping campaigns with real conversion tracking. No percentage on your budget. No smoke and mirrors.
Google Ads is not for everyone
Before you sign up, we tell you whether it makes sense for your business. We don't close projects that won't work.
Your business is a good fit for Ads
- You sell services or products with enough margin (ticket >€150 or margin >40%)
- There is active search demand for what you offer on Google (solicitor Barcelona, emergency plumber)
- Your landing page converts — or we build one before launching campaigns
- You can invest a minimum of €300/month in Ads on top of the management fee
- Local businesses (solicitors, clinics, renovations, estate agents) or e-commerce with a clear catalogue
Ads won't deliver here
- You sell products with margins below 20% and tickets under €50 — CPC eats the margin
- There is no Google search demand for your product — the market doesn't know it exists yet
- Your sales process requires a lot of prior education — start with Meta or organic content instead
- You have no website or landing page with clear information and a visible call to action
- You want results in the first week — Ads needs 30–60 days of real learning
What we manage and why each format
We don't run every campaign for everyone. We choose the format based on your sector, budget and objective. Real CPC by sector in Barcelona.
Search
Appear when someone searches for exactly what you offer. The channel with the highest purchase intent. Essential for local services in Barcelona.
CPC legal: €4–12 · health: €2–5 · renovations: €1.50–4Performance Max
Google AI distributes budget across Search, Display, YouTube, Maps and Gmail. Powerful with a conversion history. Not recommended for starting from scratch.
Recommended with 30+ conversions/month alreadyShopping
For e-commerce with a product catalogue. Photo, price and product name directly in Google search results.
CPC fashion: €0.30–1 · electronics: €0.50–2Display
Banners on millions of websites. Ideal for remarketing: targeting visitors who came to your site but didn't convert. As a complement only, never the main channel.
Avg. CPC: €0.10–0.50 · high volumeYouTube Ads
Video before or during other videos. Works for branding and products that need visual demonstration. Requires quality creative.
Avg. CPV: €0.02–0.10 per viewRemarketing
Re-engage visitors who came but didn't buy. One of the best-ROI tactics when initial traffic is already coming from Search.
CPC: €0.05–0.30 · conv. rate ×3 vs. cold trafficFrom first contact to first conversion
A structured process that avoids wasting budget at launch. Each step has a concrete deliverable.
Current account audit
If you already have active campaigns, we analyse every ad group, keyword quality, targeting and tracking. We identify where budget is being lost before touching anything. If you're starting from scratch, we analyse your direct competition.
Keyword research and strategy
We map keywords with real purchase intent, discard expensive generic terms with no conversions and define the campaign architecture. Estimated CPC by sector included in the report before launch.
Setup + conversion tracking
We create or restructure campaigns and install Google Tag Manager with specific conversion events: calls, forms, purchases. If we can't measure the conversion, we can't optimise it. No real tracking means no launch.
Ongoing monthly optimisation
Negative keywords every week, bids adjusted by device, hour and location, ad copy A/B tests. Monthly: report with cost per lead, ROAS by campaign and next month's action plan.
Everything you need for €299/month
No paid add-ons. No surprises. Management costs the same whether you spend €300 or €3,000 on Ads.
Full campaign management
Initial setup, ad group structure, extensions and bidding. Weekly review with active adjustments — not just passive end-of-month reports.
Monthly performance report
Report with cost per lead, real ROAS, average CPC, conversion rate and comparison with the previous month. No vanity metrics like impressions or reach.
Full conversion tracking
Google Tag Manager, GA4 and specific conversion events: calls, forms, purchases, chats. Real measurement, not system estimates.
Ad copy and A/B tests
We write the ads, test headline and description variants and keep only the ones that convert. Good copy can double click-through rate without spending more.
Negative keyword management
Weekly review of search terms to eliminate irrelevant clicks. This is where most budget is lost in poorly managed or neglected accounts.
Direct WhatsApp support
Direct access to the team managing your account — no tickets, no intermediaries. Response within 24h on business days. No noise, no bureaucracy.
What to expect in the first 90 days
No impossible promises. What happens on average in accounts we manage from scratch with €300–600/month in Ads.
Learning and data
- Campaigns live and first clicks on day 1
- First qualified leads within 1–2 weeks
- CPC initially higher while the algorithm learns
- Real conversion data accumulating
- First round of negative keywords blocked
First optimisation
- CPC drops as Quality Score improves
- First A/B tests with statistically significant results
- Bids adjusted by device and time of day
- Cost per lead starts to stabilise
- First monthly report with sector benchmarks
Scale what works
- More budget allocated to converting keywords
- Average ROAS ×2 vs. month 1 in most accounts
- CPL reduced 30–40% vs. launch
- Informed decision: increase budget or open new channels
- Documented map of profitable vs. discarded keywords
No percentage on your budget
Most agencies charge 10–20% of what you spend on Ads. We charge €299/month flat. Whether you spend €500 or €2,000 on Ads, the management fee stays the same. Our incentive is better results — not higher spend.
- Fixed fee €299/month — no minimum commitment
- The Google Ads account is 100% yours
- Recommended Ads budget from €300/month
- Monthly report with cost per lead and real ROAS
- Full conversion tracking included at no extra cost
- Free audit before signing anything
+ Ads budget from €300/month direct to Google
Flat fee with no percentage on spend. No minimum contract. Cancel with 15 days' notice.
Request a free auditResponse in under 24h · No commitment
What people ask us about Google Ads
Straight answers, no runaround. If you have a question that's not here, just write to us.
Are your campaigns spending or generating?
Request a free audit. We analyse your current account — or your competition if you're starting from scratch — and tell you exactly what we'd change and why.
Request a free audit