Google Ads Agency · Barcelona

Google Ads that converts,
not just spends

We manage your Search, Performance Max and Shopping campaigns with real conversion tracking. No percentage on your budget. No smoke and mirrors.

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−40%Typical CPL vs. before
×2Average ROAS achieved
€299Fixed monthly fee
Ads
Performance dashboard
4.2×
ROAS
−38%
Cost/lead
12%
Conv. rate
Search
82%
Perf. Max
65%
Shopping
48%
+12 leads this weekSearch campaign active
×2.4
Avg. ROASfirst quarter
−40%Typical CPL vs. previous management
×2Average ROAS in 90 days
299€Fixed monthly fee, no % on spend
300€Minimum recommended Ads budget
Honesty first

Google Ads is not for everyone

Before you sign up, we tell you whether it makes sense for your business. We don't close projects that won't work.

It makes sense if...

Your business is a good fit for Ads

  • You sell services or products with enough margin (ticket >€150 or margin >40%)
  • There is active search demand for what you offer on Google (solicitor Barcelona, emergency plumber)
  • Your landing page converts — or we build one before launching campaigns
  • You can invest a minimum of €300/month in Ads on top of the management fee
  • Local businesses (solicitors, clinics, renovations, estate agents) or e-commerce with a clear catalogue
It won't work if...

Ads won't deliver here

  • You sell products with margins below 20% and tickets under €50 — CPC eats the margin
  • There is no Google search demand for your product — the market doesn't know it exists yet
  • Your sales process requires a lot of prior education — start with Meta or organic content instead
  • You have no website or landing page with clear information and a visible call to action
  • You want results in the first week — Ads needs 30–60 days of real learning
Not sure whether you're a good fit? Request a free audit. Within 24h we'll tell you whether it makes sense or not — even if the answer is no. Request a no-obligation analysis →
Campaign types

What we manage and why each format

We don't run every campaign for everyone. We choose the format based on your sector, budget and objective. Real CPC by sector in Barcelona.

Search

Appear when someone searches for exactly what you offer. The channel with the highest purchase intent. Essential for local services in Barcelona.

CPC legal: €4–12 · health: €2–5 · renovations: €1.50–4

Performance Max

Google AI distributes budget across Search, Display, YouTube, Maps and Gmail. Powerful with a conversion history. Not recommended for starting from scratch.

Recommended with 30+ conversions/month already

Shopping

For e-commerce with a product catalogue. Photo, price and product name directly in Google search results.

CPC fashion: €0.30–1 · electronics: €0.50–2

Display

Banners on millions of websites. Ideal for remarketing: targeting visitors who came to your site but didn't convert. As a complement only, never the main channel.

Avg. CPC: €0.10–0.50 · high volume

YouTube Ads

Video before or during other videos. Works for branding and products that need visual demonstration. Requires quality creative.

Avg. CPV: €0.02–0.10 per view

Remarketing

Re-engage visitors who came but didn't buy. One of the best-ROI tactics when initial traffic is already coming from Search.

CPC: €0.05–0.30 · conv. rate ×3 vs. cold traffic
SEO vs Ads: which first? Google Ads for SMEs SEO vs Google Ads
How we work

From first contact to first conversion

A structured process that avoids wasting budget at launch. Each step has a concrete deliverable.

01

Current account audit

If you already have active campaigns, we analyse every ad group, keyword quality, targeting and tracking. We identify where budget is being lost before touching anything. If you're starting from scratch, we analyse your direct competition.

02

Keyword research and strategy

We map keywords with real purchase intent, discard expensive generic terms with no conversions and define the campaign architecture. Estimated CPC by sector included in the report before launch.

03

Setup + conversion tracking

We create or restructure campaigns and install Google Tag Manager with specific conversion events: calls, forms, purchases. If we can't measure the conversion, we can't optimise it. No real tracking means no launch.

04

Ongoing monthly optimisation

Negative keywords every week, bids adjusted by device, hour and location, ad copy A/B tests. Monthly: report with cost per lead, ROAS by campaign and next month's action plan.

What's included

Everything you need for €299/month

No paid add-ons. No surprises. Management costs the same whether you spend €300 or €3,000 on Ads.

Full campaign management

Initial setup, ad group structure, extensions and bidding. Weekly review with active adjustments — not just passive end-of-month reports.

Monthly performance report

Report with cost per lead, real ROAS, average CPC, conversion rate and comparison with the previous month. No vanity metrics like impressions or reach.

Full conversion tracking

Google Tag Manager, GA4 and specific conversion events: calls, forms, purchases, chats. Real measurement, not system estimates.

Ad copy and A/B tests

We write the ads, test headline and description variants and keep only the ones that convert. Good copy can double click-through rate without spending more.

Negative keyword management

Weekly review of search terms to eliminate irrelevant clicks. This is where most budget is lost in poorly managed or neglected accounts.

Direct WhatsApp support

Direct access to the team managing your account — no tickets, no intermediaries. Response within 24h on business days. No noise, no bureaucracy.

Realistic expectations

What to expect in the first 90 days

No impossible promises. What happens on average in accounts we manage from scratch with €300–600/month in Ads.

Days 1–30

Learning and data

  • Campaigns live and first clicks on day 1
  • First qualified leads within 1–2 weeks
  • CPC initially higher while the algorithm learns
  • Real conversion data accumulating
  • First round of negative keywords blocked
Days 31–60

First optimisation

  • CPC drops as Quality Score improves
  • First A/B tests with statistically significant results
  • Bids adjusted by device and time of day
  • Cost per lead starts to stabilise
  • First monthly report with sector benchmarks
Days 61–90

Scale what works

  • More budget allocated to converting keywords
  • Average ROAS ×2 vs. month 1 in most accounts
  • CPL reduced 30–40% vs. launch
  • Informed decision: increase budget or open new channels
  • Documented map of profitable vs. discarded keywords
Real client cases Landing pages that convert
Transparent pricing

No percentage on your budget

Most agencies charge 10–20% of what you spend on Ads. We charge €299/month flat. Whether you spend €500 or €2,000 on Ads, the management fee stays the same. Our incentive is better results — not higher spend.

  • Fixed fee €299/month — no minimum commitment
  • The Google Ads account is 100% yours
  • Recommended Ads budget from €300/month
  • Monthly report with cost per lead and real ROAS
  • Full conversion tracking included at no extra cost
  • Free audit before signing anything
MONTHLY MANAGEMENT
€ 299

+ Ads budget from €300/month direct to Google

Flat fee with no percentage on spend. No minimum contract. Cancel with 15 days' notice.

Request a free audit

Response in under 24h · No commitment

View all services and pricing We also do SEO Contact us directly
Frequently asked questions

What people ask us about Google Ads

Straight answers, no runaround. If you have a question that's not here, just write to us.

How much does Google Ads management cost?
Google Ads management with WebsBarcelona costs €299/month flat, with no percentage on ad spend. The minimum budget we recommend is an additional €300/month, paid directly to Google from your account. No surprises, no hidden commission on what you spend. Other agencies charge 10–20% of your investment — here the fee is the same regardless of spend.
What is the minimum budget needed for Google Ads?
It depends on your sector. In local services (plumbers, solicitors, clinics) €300–500/month gives enough data to optimise. In high-CPC sectors like legal (€4–12 per click) or insurance, €500–800/month. For e-commerce, a minimum of €400 to achieve statistical volume. Below those figures, the algorithm doesn't have enough data to learn and results are unpredictable.
How long before seeing the first results?
First clicks arrive on day one. First qualified leads typically between week one and two. Real optimisation happens at 30–60 days, when the algorithm has enough conversion data to learn. We don't promise spectacular immediate results — we promise steady improvement and real data from day one.
Is there a minimum contract period?
No minimum commitment. You can cancel with 15 days' notice. That said, Google Ads needs at least 3 months to optimise properly. If you cancel earlier, you lose the algorithm's learning curve and the data collected. Your decision — we tell you this out of honesty, not to lock you in.
What is Performance Max and when does it make sense?
Performance Max is Google's campaign that uses AI to appear across Search, Display, YouTube, Maps and Gmail simultaneously. It works well when you already have a conversion history (minimum 30–50 conversions/month) and the product or service has broad demand. For specific niches or low budgets, we prefer pure Search: more control, clearer data and no algorithm spending on irrelevant channels.
How do you measure real ROI?
We install Google Tag Manager + Google Analytics 4 with conversion events specific to your business: calls, forms, purchases, chats. The monthly report shows cost per lead, cost per sale and ROAS by campaign and ad group. If we can't measure a conversion, we don't count it as a result. Zero vanity metrics.
Do you only do Google Ads or also Meta/LinkedIn?
We specialise in Google Ads because purchase intent is higher — someone searching "employment solicitor Barcelona" wants to hire today. We recommend Meta Ads as a complement for remarketing and branding once Google is optimised. LinkedIn only for high-ticket B2B. We don't try to do everything at once — first the channel with the highest conversion rate.
Is the Google Ads account mine or yours?
The account is 100% yours. We create it in your name, with your email and your payment card billed directly to Google. We have management access. If you ever stop working with us, you keep all historical data, keywords, audiences and conversion history — that history has real value and we don't want you to lose it.
Why do agencies charge a percentage of ad spend?
Many agencies charge 10–20% on the Ads budget because their income grows when you spend more, even if performance doesn't improve. With that model, the agency earns more if you spend €2,000 rather than €500, regardless of how many clients it generates. We charge €299/month flat. Our incentive is better results — if they don't deliver, you leave and we lose the client.
Does Google Ads make sense if I already have good SEO?
If you already rank first organically for your main keywords, Ads may be redundant on those terms — you'd be paying for clicks you'd already get for free. Where Ads adds value alongside good SEO: competitor keywords, transactional long-tail keywords you don't yet rank for, and peak-demand seasons. We analyse your organic position before recommending. More info: SEO vs Google Ads →

Are your campaigns spending or generating?

Request a free audit. We analyse your current account — or your competition if you're starting from scratch — and tell you exactly what we'd change and why.

Request a free audit
No minimum commitment The account is always yours €299/month flat, no % on spend